Tuesday, 10 November 2009

Keep Cadbury British


So, the US company Kraft want to take over Cadbury? I'm no economist and I've certainly not much business acumen, but even to me lowering your offer does indeed seem "derisory".

But, putting purely financial considerations to one side, there are two other arguments for opposing this take over.

First, Cadbury is a family run, British institution and there is something in me that baulks at the thought of it being sold to a foreign company.

Second, and perhaps more importantly, the Americans have absolutely no idea how to make chocolate. Cadbury is to my mind about the best chocolate there is. Rowntree, Galaxy, Mars - good as they are, none of them are really as nice. But all of them are far superior to properly American chocolate.

It's my personal and unshakeable belief that Hershey's chocolate (perhaps the US equivalent of Cadbury?) is just revolting. I mean, really awful. And now we could see Cadbury falling into American hands - as The Daily Telegraph's Business section put it today (10/11/09) "the magical world of Kraft, where cheese comes in strings and spray cans".

For the sake of chocolate lovers everywhere, I beg you, please keep Cadbury British!

No comments:

Post a Comment